Why is it harder to read a book than watch a video? Can perception be changed by a text? How do theories translate into images? This seminar traces the deep history of this media (in)compatibility through exemplary cases and interactive assignments from the classics to our digital age. We will discuss readings, images, and films from media studies, art, literature, philosophy, reading science, and psychology. In self-experiments, we will engage with crossovers such as diagrams, tutorials, ekphrasis, gamification, and GUIs to investigate contemporary understanding and imagining. Our goal is a critical media anthropology of today. Taught in English.